About This Post : Why do I need A Website for my Business?
Why do you need a website for your business?
I mean, most people have their business online. Facebook, Twitter, Linkedin…
Well, basically most of the Social Media platforms around!
But when it comes to a stand-alone website, some small businesses are yet to jump on the bandwagon.
Despite being around for over 25 years, small business owners do not realise the value of having a website!
A lot of them say about not having the time, skill or money – which are all good reasons.
But some actually say they don’t NEED a website for their business!
This post delves in to some of the reasons why these business owners are mistaken, and how having a website will help them grow.
Gary Evans | Quillations Affordable Website Design
Email | email@example.com
Reason 1: Showing Customers Professionalism
In this day and age, most of your customers will expect you to have a website.
It will show them that you are willing to invest in your business.
It shows that you are around to stay, and not just a “fly by night” business who only posts on Social Media.
If you type in a companies’ name in to Google who has a website, you will notice that little box on the right side of the screen.
This box tells the person the majority of things they will need to know about that company.
If you don’t have a website, this will not show up.
By allowing your customers to easily find you “everywhere”, it shows that you are a professional company that means business.
It shows that you care about being found, and that you are actively promoting your business in every way possible.
It builds a trust.
You may be a Small Business, but a couple of pages on a website will help build that professional brand you deserve.
Reason 2: Control Over Everything On Your Website
From the colour scheme to the layout, you will have total control over the way your website looks.
With Social Media sites, you don’t.
Yes you add the content, but you cannot control who see’s your content.
There are no SEO capabilities as such, so Google will not be able to “crawl” your social media platform to help you be found.
You have NO control on who sees your business on any other platform.
Having your own website creates that “official” presence on the Internet.
This means you don’t have to rely on others to get your business out there to your potential customers.
Put it this way: With your own website, YOU make the rules.
Isn’t this why you started your own business in the first place?!
Why should someone else’s platforms control your content.
Why should THEY tell you who should see your posts?
Reason 3: The Cost Of Not Having A Website Adds Up
In order to get your business out there, without having a website means one thing: Paid For Advertising.
How else will your customers find you?
You will end up paying Facebook, Twitter etc a fortune to advertise.
With your own website, you can rely on Search Engine Optimisation in order to help grow you company.
Yes it takes time to get on to Page 1 of Google, and yes it will always fluctuate.
But it is FREE!
By paying a one-off fee for your own website, you will eventually start to rank for the keywords you need to establish that online presence.
You will then be able to cut back on the Paid For advertising.
Without your own website, you will continually have to pay to get the customers you need.
And that will end up costing a fortune!
Reason 4: Social Media Changes Do Not Affect Your Own Website
As most of you may be aware, Facebook Reach has dwindled significantly over the last few years.
You may have 20,000 Likes on your Facebook Page, but around 10% of these may actually SEE what you have posted.
Unless of course you PAY Facebook to Boost your posts!
There is also no guarantee that Facebook will be around for years to come.
However with your own website, you ARE guaranteed to be around for as long as you pay for your domain name!
Social Media changes. Fact.
Reason 5: Get Information To People Who Will See It
So you have written a Facebook Post.
You post it on your Business Page.
You perhaps share it in a group.
But are you getting that post to the relevant people?
If you have your own website, you can write this Facebook Post as a Blog Post.
You can include S.E.O. to this post, meaning that if people search Google or Bing, they will probably find it.
They will click on it to read, as it is something they were looking for.
With Social Media, just because they are part of the same group, does not mean they want to read an article about the latest shoe trends of 2020!
So Why Do You Need A Website For Your Business?
Simple. It will help to save you money on advertising, and to get people to find your business who WANT to.
Without a website, you are limiting yourself.
Relying too much on Social Media Platforms which may not be there in several years is not viable.
No matter how small your business is, it is always worth having a website.