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Why Should You Have A Website For Your Small Business

Why do you need a website for your business?

I mean, most people have their business online. Facebook, Twitter, Linkedin…

Well, basically most of the Social Media platforms around!

But when it comes to a stand-alone website, some small businesses are yet to jump on the bandwagon.

Despite being around for over 25 years, small business owners do not realise the value of having a website!

A lot of them say about not having the time, skill or money – which are all good reasons.

But some actually say they don’t NEED a website for their business!

This post delves in to some of the reasons why these business owners are mistaken, and how having a website will help them grow.

Gary Evans | Quillations Affordable Website Design
Email | [email protected]

Reason 1: Showing Customers Professionalism

In this day and age, most of your customers will expect you to have a website.

It will show them that you are willing to invest in your business.

It shows that you are around to stay, and not just a “fly by night” business who only posts on Social Media.

If you type in a companies’ name in to Google who has a website, you will notice that little box on the right side of the screen.

This box tells the person the majority of things they will need to know about that company.

If you don’t have a website, this will not show up.

By allowing your customers to easily find you “everywhere”, it shows that you are a professional company that means business.

It shows that you care about being found, and that you are actively promoting your business in every way possible.

It builds a trust.

You may be a Small Business, but a couple of pages on a website will help build that professional brand you deserve. 

Reason 2: Control Over Everything On Your Website

From the colour scheme to the layout, you will have total control over the way your website looks.

With Social Media sites, you don’t.

Yes you add the content, but you cannot control who see’s your content.

There are no SEO capabilities as such, so Google will not be able to “crawl” your social media platform to help you be found.

You have NO control on who sees your business on any other platform.

Having your own website creates that “official” presence on the Internet.

This means you don’t have to rely on others to get your business out there to your potential customers.

Put it this way: With your own website, YOU make the rules.

Isn’t this why you started your own business in the first place?!

Why should someone else’s platforms control your content.

Why should THEY tell you who should see your posts?

Let’s take Facebook for example:

Unless you PAY to boost a post or advertise your website, your Facebook posts will only be seen by a handful of potential clients.

The majority who will find you, are your friends! 

Even those who follow your page may not see your posts!

Reason 3: The Cost Of Not Having A Website Adds Up

In order to get your business out there, without having a website means one thing: Paid For Advertising.

How else will your customers find you?

You will end up paying Facebook, Twitter etc a fortune to advertise.

With your own website, you can rely on Search Engine Optimisation in order to help grow you company organically.

Yes it takes time to get on to Page 1 of Google or Bing, and yes it will always fluctuate.

But it is FREE!

By paying a one-off fee for your own website from a website designer, you will eventually start to rank for the keywords you need to establish that online presence.

You will then be able to cut back on the Paid For advertising.

Without your own website, you will continually have to pay to get the customers you need.

And that will end up costing a fortune! 

The Cost of A Website

Reason 4: Social Media Changes Do Not Affect Your Own Website

As most of you may be aware, Facebook Reach has dwindled significantly over the last few years.

You may have 20,000 Likes on your Facebook Page, but around 10% of these may actually see what you have posted.

Unless of course you PAY Facebook to Boost your posts!

There is also no guarantee that Facebook will be around for years to come.

However with your own website, you ARE guaranteed to be around for as long as you pay for your domain name and hosting!

Social Media changes. Fact.

Remember MySpace?! 

Reason 5: Get Information To People Who Will See It

So you have written a Facebook Post.

You post it on your Business Page.

Perhaps you even share it in a group!

But are you getting that post to the relevant people?

If you have your own website, you can write this Facebook Post as a Blog Post.

You can include S.E.O. to this post, meaning that if people search Google or Bing, they will probably find it.

They will click on it to read, as it is something they were looking for.

With Social Media, just because they are part of the same group, does not mean they want to read an article about the latest shoe trends of 2020!  

I am happy with our results, but they do fluctuate every time we run this test!

Am I overly concerned about it?

Not really, as the results from our other tests show how good our website is!

It is always possible to get 100/100 on this check!

As you can see from Quillations own health check, we have managed to acheive this.

Conclusion

Social Media changes.

It may not be around forever, and is difficult to get your content found by the right audience. 

By having your own website, it will help to save you money on advertising, and allow you to have full control over everything.

Without a website, you are limiting yourself.

Relying too much on Social Media Platforms which may not be there in several years is not viable.

So no matter how small your business is, it is always worth having a website.

FAQs

Prices vary for websites depending on what design you require.

Please visit our Blog Post about the Cost to Build a Website

There are many Free website builders around on the Internet.

These are mostly “drag and drop” websites like Wix.com

However, by building your website for free, you may struggle to get your website noticed without paying extra.

Many “free website builders” will charge you to use your own Domain Name.

Always check the small print before you start!

It may be cheaper to use a Website Designer in the long run. 

Google do offer free websites as standard with your Google Account.

Although very basic, Googles’ free builder may be suitable for those who have no money to hire a website designer or pay for a domain name or hosting.

You can use your own domain name with their builder as well – which is a bonus.

However, I would always recommend upgrading to a WordPress site for SEO purposes.

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Are you in need of a Website Designer?

Hi, my name is Gary Evans and I love nothing more than making websites look and function as they should.

Will you be my next client?

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About Gary Evans

Coming from a customer service background, and managing a large magazine account in London, Gary knows how to treat customers right.

Designing website is a huge passion for Gary, and he is always checking his customers websites to ensure they are all working correctly.

Gary always goes out of his way to help his customers, and always goes above and beyond.