How To Use Google My Business, And Why You Shouldn't Miss Out.
About This Post: How to Use Google My Business
To you want to get your small business noticed by Google?
Do you want to be found on Google Maps?
The answer (hopefully) is yes!
And because of this, you should know the ins-and-outs of GMB.
What is it?
What does it do?
How do you use it?
Read our quick guide on Google My Business, and get your website listed as quickly as possible.
You don’t want to miss out!
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What Is Google My Business?
Google My Business is a Free tool to help Small Businesses get noticed online.
Taking over from the closure of Google Plus, you are able to write posts, create events, and showcase your products.
Once set up, your My Business profile will show on the Google Page when someone searches for your business.
It essentially gives them an insight in to your company.
It will show opening times, reviews, photos, and any Google Posts you create.
Why Do I Need A GMB Profile?
There are 4 main reasons why you should have an account.
Apart from the fact that Google will like you are using their product, your customers will also appreciate it.
Reason 1: Search Engine Prominence
A Profile will help your company stand out in search results.
When your potential customers search for a business relating to yours (we will use “Hairdressers” as an example), they are shown a list of 3 hairdressers near them.
This list comes from Google My Business profiles.
Although there are a lot of factors involved to get in to this top 3 list, once there, it is a great way to drive customers your way.
Reason 2: GMB Gives You Credibility
Having launched GMB five years ago this Month in June 2014, it has grown in to a very credible tool.
There are still quite a few companies who still do not utilise the power of this, but those that do will gain more credibility from their customers.
More and more people getting use to seeing business information when they search for companies.
If your business does not show this information, it may start to put potential clients off.
Reason 3: Gain Customer Insights
Your Profile will help you gain valuable insights in to your customers.
It will tell you how your customers have found you (via maps or website search), as well as any actions they have taken.
This is useful, as if the majority of your customers are looking at your photos, then you can utilise them to help drive business.
If they are all calling, you can advertise your phone number more.
If they are visiting your website, then utilise this information.
Each and every insight Google My Business gives, will help know what to concentrate on more.
Reason 4: GMB Is Free!
Why wouldn’t you want to use a tool which helps your business – especially when it does not cost you a single penny!
The platform will hopefully continue to grow, especially since Google+ was taken off-line.
A free tool to help grow your business online.
Do I really need to say more?!
How To Set Up Google My Business
In just 6 simple steps, you can set up your Google My Business page:
- Open Google My Business and click “start now” at the top right corner.
- Enter your company / business name, and click “next”.
- Decide if you want your business to appear on Google Maps, then enter your business address.
- List your business type.
- Enter all the contact details you want your customers to see.
- Finish and Verify.
Your GMB profile will now be set up, and ready to use.
How To Use Google My Business
Once you are set up with your Google My Business Profile, you are ready to start using it to promote your company.
And it is really simple to use GMB.
- Load your profile by going to Google My Business
- Once there, you can create posts, add photos, view your insights and manage any reviews you have.
Always use photos to help promote what you and your company does.
It is important to make sure your GMB profile is always up to date, and the better the photo, the more chance you have of featuring higher in search results.
It is also highly important to keep posting.
Google My Business has 4 different Post Types you can use.
- What’s New
You can also add different Call To Action buttons on these posts.
It is fairly simple to use, and is recommended to post at least once a week.
All posts will vanish after 7 days, so staying on top of your posts will help you rank higher.
Google My Business is the Free tool you should be using from the start.
Get the information out to your customers, and gain a higher search position than your competitors.
As long as you post regularly, you will not fail to get extra customer visits to your website.
Why pay a fortune before you have made one?