About This Post : How To Start A Small Business Website
This blog post give you a step by step guide on how to start your small business website.
Who to choose to host?
Who will design the website?
It will give you important information you MUST stick to.
Make sure you follow these steps in this order, so you make the best start to your business website.
Gary Evans | Quillations Affordable Website Design
Email | firstname.lastname@example.org
Starting Your Small Business Website
So you want to know how to start a small business website?
Well, you have come to the right place!
This blog post assumes that you have your business plan, business name and budget sorted before you start.
If not, then this is vitally important to get sorted BEFORE you start spending money on your website.
Because if you have failed to prepare your business correctly, you will struggle in the future.
Make sure you know exactly what you want to achieve when it comes to your business website.
How would you like it to grow?
What do you want your customers to do on your site?
How many pages would you need to start out with?
Without information like this, you will be going in blind.
And going in blind may cost you more in the future.
So a couple of quick tips for you before you start your small business going online:
Know your budget, and stick to it.
Your budget does not have to be huge, but always think about both Monthly AND Yearly costs.
This will help you know what you can afford upfront, and what you can afford spread across 12 months.
You can afford to spend £200 per month, every month.
You can ALSO afford to spend £600 “today” as well.
This is important as you may have to pay a cost upfront, and then payments each month.
(Please note: These figures are just plucked out of thin air! Actual costs will be shown later!)
Know how you want your online business to grow.
This is a very important tip.
When it comes to starting to build a small business website, you want to start out small.
This is because a website does not get found straight away!
On average, it can take around 6 months for a brand new website to be found on Google.
So by starting small, you can save money.
You don’t want to go and build the biggest website going, spending thousands on it right for the start.
It will just sit there for 6 months doing nothing!
What you really want to do, is start with the basics.
Wait until your website is indexed and found by the search engines.
By adding different elements every few months, it also shows the search engines that you are active.
This will help give you more authority for the keywords you wish to be known for.
So by knowing how you want your website to grow, it will help you plan each new page.
Step 1: Choose you Small Business Website Host
“But what about my Domain Name?” I hear you cry!
Well, this may well be free for the first year with a website hosting service!
By choosing your host first, you will be able to get a better understanding of the costs you may need.
A quick tip is to make sure you are looking at hosts with the same currency as you!
Some website hosting companies may show prices in a different currency.
This may mean their servers are based purely in that country – which isn’t good if you are based in the UK.
Also, have an idea as to what type of platform you would like your website to be built on.
WordPress, SquareSpace etc…
Quillations personal recommendation is always WordPress.
All of the small business websites we build for our customers are built on WordPress.
In my own opinion, it is the easiest platform to learn.
Quillations Hosting Recomendation For WordPress
Quillations always guides our customers to IONOS, and their WordPress Hosting Package.
The cost (correct as of 03.02.2020) is just £1.00 Per Month for 6 Months, going up to only £6.00 Per Month – exluding VAT.
Step 2: Choose Your Small Business Domain Name Host
With IONOS, you receive a Free Website Domain Name for a Year.
This is great, as you should always try and keep your website host and domain host with the same company.
But just because you have a Free Website for a Year, you should still look in to the cost for the Years AFTER your offer expires.
A typical website name should cost around £12.00 per Year, but always double check.
There are other companies available to purchase your Domain Name with, but once again – this is Quillations recommendation.
Remember: The more money you can save, the better!
Step 3: Choose Your Small Business Website Designer
Now you may be tempted to build your website yourself, which is great.
But remember: Time costs money!
Put it this way: You spend all of your time on the road doing plumbing.
You get home and sort out your quotations and invoices.
You then need to build your website, maintain your website, check your keywords are working etc.
Now this isn’t a quick job.
It takes time.
As a plumber, your hourly rate may be £20.
Working on this assumption, you will work on your website every evening for 4 hours.
That is the equivalent of £80 per day for 5 days minimum.
Your total costing for this would be £400.
And that doesn’t include maintenance and keyword research!
By choosing a website designer like Quillations, you could have a website for just £280!
A saving of £120!
Due to this, I will always recommend using a website designer on your small business website.
Please read my blog post on Website Designers for Small Business to find out how to complete this process.
Step 4: Add Your Results And Costings Together
That is it!
You now have everything you require to start a small business website!
- Business Plan
- Business Name
- Website Host
- Domain Name Host
- Website Designer
Finishing with IONOS as your website and domain host, and with a website built by Quillations, your final expenditure is as follows:
First Year Cost
- Initial Payment for a Single Page Website = £280 for website designer Quillations
- IONOS as your Website Host = £4.20 (on average)
- IONOS as your Domain Name Host = £0.00
TOTAL FOR YEAR 1
Second Year Onwards Cost
- £7.20 per month for website host IONOS
- £12.00 per month for domain host IONOS
How To Start A Small Business Website : Conclusion
It is very simple to start a small business website, as long as you do things the correct way.
- Don’t just go for deals which are too good to be true: They usually are!
- Make sure you are clued up on your Yearly Budget.
- Try and stick to the main website and domain hosting companies.
- Hire a website designer, as your time costs more.
Quillations is in no way affiliated with IONOS or any of their products.
We simply find that their deals suit our customers requirements more than other companies.
Other Domain Name and Website Hosts are available.