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Why Should You Invest In SEO 2020

So you want to know why you should invest in SEO in 2020!

This post delves into what SEO is, what it will mean for your website ranking.

It could mean you either appear on Page 1, or in the depths of Page 20!

Each website competes against another.

But who comes out on top is determined by several factors.

Read on to find out how you can come out on top, and how SEO will help grow your business today…

Gary Evans | Quillations Affordable Website Design
Email | [email protected]

What Is SEO?

SEO stands for Search Engine Optimization.

It allows the search engines to find out what your website is all about, and if it will be useful for your readers.

The way a website will be considered to be at the top of the search engines, is through SEO.

Without implementing an SEO strategy, your website will never be found!

When you type a query into your search engine of choice, you are shown a list of websites.

This list should match what you have typed into the search engine.

Let’s say you type in “How To Paint A Door”.

The results which show up in the search engine, should relate to articles or websites containing information on how to paint a door.

This means that those websites showing up, have optimised their website using these keywords / keyphrase.

So what is a Keyword / Keyphrase?

This is what drives the SEO.

Going back to our “How To Paint A Door” keyphrase:

The “Key Words” here, are PAINT and DOOR.

These 2 words are what the website owner wants to be found for on search engines.

The whole sentence together, becomes the “Key Phrase“. 

This phrase would have been researched, to see how many people type this exact sentence into the search engine.

By using keywords and keyphrases in your website text, it tells the search engines exactly what your website is about. 

So what is a Keyword / Keyphrase?

The importance of SEO cannot be under-estimated in 2020, especially for a Small Business website.

With so many changes being made to algorithms, investment in SEO has risen dramatically.

Don’t get left behind your competition.

We have set out the 4 main reasons as to why you should be investing in SEO for your business website:

Investing In SEO

Reason 1: Invest in SEO to help get your website ranked

Search Engine Optimization is not a quick process.

Gone are the days of stuffing Keywords anywhere and everywhere.

By doing this today, the Search Engines will see this as a “black hat” technique to get ahead of your competition.

And this will basically end any hope of your website ranking.

Once you have the keywords / keyphrase you wish to be ranked for, clever placement within your text is required.

This takes time to perfect, but done correctly will start to get your website ranked.

If this isn’t done correctly, you may find search engines penalise your website.

This will have a negative effect on your business, and move you to Page 200 of Google – something you really don’t want to happen!

By investing a small amount of money on a professional to sort out your SEO, your website should have a better chance of ranking.

Alternatively, try and choose a website designer who incorporates SEO into their packages.

How long does it take to rank?

Regardless of who sorts out your SEO, there is no difference in how long it takes a website to rank.

The average time it takes for your website to start ranking is around 6 to 12 Months.

Now this may sound like a long time, but once you are ranked for certain keywords – you should stay there.

Now I say “should”, as there is a possibility of your website being “outranked” by someone else.

By investing in a company who can monitor your keywords / keyphrases, it will mean that they can stay on top of your competition.

They will be able to see when you start to “fall down the rankings”, and re-optimise your site to keep you on top.

Reason 2: Organic Search Is A Primary Source Of Traffic

Organic Search is a term used to describe when someone searches a keyword / keyphrase on their search engine, and find a website.

This all made possible by your Search Engine Optimization.

A study by BrightEdge shows Organic Searches are responsible for 53% of all website traffic!

By investing in SEO for your website, you will be able to tap in to this traffic.

And by tapping in to the Organic Search Traffic, you will help your website grow.

Reason 3: Invest In SEO, And Save Money

Let me break this down in to a simple sum for you:

Say you have a budget of £150.

By investing some of this money into SEO for your website, you will be able to rank within 6 to 12 Months.

But by investing this money into something like Google Ads, you can get to the top of Google quicker!

So why wouldn’t I want to do that?!” you say…

Well, it is a quick fix solution for short-term gain.

Let’s say you pay £5.00 to rank for the keyphrase “Dog Products”.

And you budget £50.00 per day, meaning your advert will show 10 times.

This means that every time someone clicks on your advert, you are charged £5.00.

Once your £50 budget for the day has gone, your advert will not show again until the next day.

Ultimately, you will have your advert shown 10 times a day for 3 days.

Now, let’s break down who clicks on your advert:

  1. Your competitors

    Competitors will always click on adverts which are in competition with them.

    Now, I have no real “proof” of this, but I have known it to happen.
    People want to eliminate their competition, and this is one way of ensuring this.

    If we say 4 competitors click on your advert PER DAY, you would have spent £60 in 3 days – with nothing coming back.

  2. People who mistake your advert for something else

    If your keyphrase was “Dog Products”, people may click out of curiosity.

    And although someone may be interested, chances are they just wanted to take a look!

    So if 5 people click on your advert PER DAY, you would have spent £75 in 3 days.

    And if only 1 person bought an item which costs £10, you are actually down £65.

    Your advertising budget left is now just £15!

Although you may not think this happens, is it really worth the risk?!

Yet if you invest in your SEO, eventually you will rank organically for the keyphrase “Dog Products” for a one-off fee!

Reason 4: You Can Add New Content To Pick Up New Keywords

If you monitor your SEO results, you will eventually see when your website is found for different keywords.

By investing in an SEO company who does this for you, they will be able to inform you of new content to help grow your business further.

Say you have targeted the keyphrase “Vacuum Cleaner” on a Blog Post, and have optimised your page based on this.

If you monitor this particular page, you may find that people are typing in “How To Clean My Vacuum Cleaner”, and your page is showing in the results.

People are not clicking on your link however, as it is not relevant to them.

By taking this exact keyphrase and creating content based around it, you will find that your audience will now start clicking.

Investing in SEO really does start to open new content ideas for your small business!

Conclusion

If you invest in SEO from the start, you will find that it is the best thing you can do.

Organically grow your business online, and help find your customers.

SEO is a constant: You always need to keep up to date, so an investment in the right company will help keep your website noticed.

Don’t rely on Google Ads, as you will end up spending more money than you make.

Go down the right road, and SEO your website the right way.

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About Gary Evans

Coming from a customer service background, and managing a large magazine account in London, Gary knows how to treat customers right.

Designing website is a huge passion for Gary, and he is always checking his customers websites to ensure they are all working correctly.

Gary always goes out of his way to help his customers, and always goes above and beyond.